It seems like they have an annual benefit screening, which is often attended by the actors of the selected movie. In 2009 – the previous year – it was Twilight: New Moon (it was attended by Kristen Stewart and Taylor Lautner), and the year before that it was another Walden Media movie – Journey to the Center of the Earth (Brendan Fraser and Josh Hutcherson attended). This charity has obviously managed to attract rather big names to their town!
I've added all the pictures of Georgie to our gallery and you can just go to Variety's facebook page to see the other photos (there a 59) or pictures from the other events. I have also added a few new photos from the London and Paris premiere of Prince Caspian.